A Comprehensive Guide to Lead Generation Strategies

The strength of your chosen lead generation strategy is undoubtedly one of the deciding factors influencing the success of your digital marketing efforts. Lead generation is focused on initiating and cultivating the consumer-business relationship, and the concept of the marketing ‘funnel’ is a great way to illustrate the purpose of lead generation. A ‘funnel’ is… Continue reading A Comprehensive Guide to Lead Generation Strategies

5 Pro Tips to Create a Successful Blog Strategy

According to 55% of digital marketers, blogs are a very important tool in their toolkits for increasing awareness and for inbound marketing. A digital marketing company that invests in a serious blogging strategy is likely to see up to 13x positive ROI compared to marketers who don’t. As an experienced digital marketing company in Arizona,… Continue reading 5 Pro Tips to Create a Successful Blog Strategy