Shared Leads vs Exclusive Leads; Which One Is Better?

In the 21st century, lead generation is one of the most critical components of a business’ long-term success and growth. By enlisting in the services of a lead generation agency, you can direct more traffic towards your business website and social media platforms, promote the products and services you provide, and increase the number of subscriptions, sales and paying customers. Ultimately, the goal for any business is to create interest and conversations around its brand, increase revenue and acquire an expanding base of customers.

Of course, lead generation can be a complicated and difficult process. This is particularly the case when it comes to generating leads online, and navigating the vast range of options, methods and techniques which are available to you can be time-consuming and frustrating. This is where a lead generation agency comes in, because they can source and direct leads your way whilst you can focus on actually maintaining and growing your business.

When you’re thinking of purchasing the services of a lead generation agency, however, it is important that you make an informed decision. By choosing to work with an experienced and reliable team of professionals, you can be assured that the desired results will be delivered and you will receive the most value for your money. One factor which you should account for in your final decision is whether an agency offers shared or exclusive leads. In this post, we’re going to be discussing what shared and exclusive leads are, and their pros and cons.

Shared Leads

Many lead generation agencies will offer either shared or exclusive leads, although shared leads tend to be much more common. Essentially, when you’re purchasing a shared lead, it means that this lead will also be shared with whichever of your market competitors also purchase the shared lead. One of the main advantages of shared leads is that they are significantly cheaper than exclusive leads, and you also typically receive a higher amount of leads for your money. Moreover, shared leads also allow customers to compare and analyse various businesses, and decide which one is offering the best value for money and the superior products or services.

There are a number of drawbacks as well, however, one of them being that it can be particularly hard to convert shared leads into paying customers because of the amount of competition. If you’re a relatively new company, your brand awareness is low, or you don’t have a significant online presence, then this can be an especially obstructive barrier. What’s more, on paper it may look like that shared leads are the cheaper option, but if you’re paying a flat rate for the lead then you’re only going to end up incurring a loss because you’ll be paying regardless of whether the lead delivers the desired results or not.

Following is a breakdown of the pros and cons of shared leads:


  • Lower cost per lead
  • Higher volume of leads
  • Customer comparison 


  • Every lead will be shared with competitors
  • Compete for every customer’s business
  • Lower quality leads
  • Charged for every lead 

Exclusive Leads

Exclusive leads are, as the name suggests, any leads which are provided exclusively to your business. This category of leads is more desirable for a number of reasons, not least because the lead quality tends to be considerably higher and your business is the only one which has access to these leads, because it isn’t shared with any of your competitors. Moreover, unlike shared leads, if you’re a new company with a limited online presence and low brand awareness, then exclusive leads can be a great way for you to ensure a greater percentage of leads result in lucrative and profitable conversions.

This doesn’t mean that exclusive leads are without their flaws, one of which is that they usually have a much higher cost than shared leads. What’s more, you probably won’t receive the same quantity of leads as you would with shared leads – although you’ll only be paying for those leads which give you the traffic and conversions you want. What’s more, with exclusive leads you will have much more control over the entire process, and because you can trace these leads back to their source you can effectively identify which leads are higher quality and which ones are not.

Here’s a list of the pros and cons of exclusive leads:


  • Higher quality leads, which can be traced back to their source
  • Payment is only made for billable leads
  • No competition with other businesses
  • Leads are exclusively provided to your business, increasing the chance of conversions 


  • Lower volume of leads
  • Higher cost per lead 

Why Exclusive Leads Are The Superior Option

By balancing the pros and cons of shared leads and exclusive leads, it would seem obvious that exclusive leads are the better option as far as the quality of the leads and the percentage of conversions you receive is concerned, but they’re generally not as affordable and plentiful as shared leads are. This is where we come in, because our extremely professional and qualified team, accompanied by our unique business model, can provide you with highly exclusive leads at an incredibly convenient cost.

We’ll make sure to consult with you first and foremost, so that we can get an understanding of the requirements and expectations of your business and determine your target audiences and your budget. With this information, we can create a tailored and customised lead generation strategy for you. What truly distinguishes our service is that you will always be in control, and we’ll work with you in order to deliver the data, resources and opportunities your way which will enable you to make the most of your business and curate effective and far-reaching marketing campaigns.