Increasingly, businesses are using social media platforms to generate leads in order to optimise their marketing strategies and advertising campaigns. Each social media platform differs in terms of its features and audience base, and your business can use these differences to maximise its marketing and outreach initiatives. Lead generation has emerged as an incredibly powerful solution to extracting the full potential of social media, attracting and retaining customers, and providing them with engaging and valuable content so that they learn more about and connect with your brand.
Social media platforms such as Instagram, Facebook and Twitter may have been created as a means for interpersonal communication, but they have since become pivotal marketing and advertising tools. In this article, we’re going to be discussing the best social media platforms for generating leads, so that you can begin strategically developing and structuring your plans to give your business a competitive edge.
Generating Leads In A Digital era
When you enlist in the services of a lead generation agency to guide and manage your social media campaigns, your business can sustain brand loyalty, generate online sales, increase brand awareness and credibility as well as build an online community of engaged and responsive customers. Through social media, businesses have the perfect platform through which they can easily create and publish content, market their products and/or services as well as interact with their target audiences.
What’s more, these platforms are increasingly accommodating the entire marketing process – from the moment of discovery to actually making a purchase without ever having to leave the platform itself. Exciting features and innovative developments for businesses are always emerging on social media, and via a lead generation agency you can make the most of the possibilities and opportunities which are on offer.
Twitter is the perfect platform for creating conversations and building interest around your brand. One of the main measures of social media engagement is the amount of comments, likes and shares you generate with your posts. Whilst having a significant following is important, it’s equally as important that this following actively interacts with you on a regular basis. By maintaining an active presence on Twitter, you can assess and analyse the success of your business based on a series of metrics which are available on the platform.
Through shares, comments, likes, follower growth, mentions, tags, click-throughs as well as hashtags, you can not only assess but influence the levels of engagement you are attracting. You can further enhance your lead generation initiatives by participating in trending hashtags and viral trends. The beauty of Twitter is the relative simplicity of its format, providing your business with a wealth of information regarding the impact of your present marketing strategies as well as how you can change and improve them.
Traditional marketing strategies such as print and television just don’t offer this level of insight – and Twitter is unique in the way that you can see in real-time the extent to which your campaigns are interesting, engaging and attracting customers.
Instagram is primarily a visual medium, which means that you have a myriad of options available to you when it comes to creating content. One of the main advantages of Instagram is the flexibility it offers – you don’t want to be just passively broadcasting your brand with product photos and product descriptions for the captions. Instead, you want to create buzzing and interactive conversations with your followers via videos, albums, tutorials, stories, lives, hashtags and collaborations.
For example, if you’re a brand selling handmade winter apparel such as scarves and hats, you don’t want to just post pictures of models wearing them. By creating videos with styling tips, creating competitions where your followers can provide their input for the latest design, engaging them by asking them to choose their favourite product, regularly updating your stories and conducting Instagram Lives or Reels, you can produce a varied and distinctive portfolio of content which can reach out to as a broad an audience as possible on multiple levels.
Through Instagram, you can also engage with the content which is made by your customers and followers, especially if your business has a unique hashtag which distinguishes and separates your products and services. Ultimately, the reason why Instagram is such an effective platform for lead generation is because it can communicate any message or concept through a variety of different mediums or formats.
Facebook has been around for a long time, and it has invested significantly in its marketing and advertising features for the purpose of facilitating businesses such as yours. One such feature is Facebook Ads, which has been used extensively by businesses so that they can generate tailored, bespoke and relevant leads. By extrapolating data from user profiles, such as age, gender, location, profession, interests and hobbies, Facebook Ads can inform a lead generation strategy which will reach out to the right people, at the right time, and in the right way.
Keeping followers is as important as attracting followers, and an effective way you can ensure this is by posting consistently and on a regular basis, particularly on Facebook. If you observe the posting patterns of some internationally known and successful brands, you’ll find that many of them are posting multiple times a day. People tend to scroll through their social media platforms every few hours or so, and with two or three posts spaced out at strategic times throughout the day, your brand will be a constant presence on your followers’ social media feeds.
Increased exposure means that audiences will gradually develop a familiarity with your brand as well as the products/services it provides, and this will in turn generate engagement, interest and purchases.
In the 21st century, technology has revolutionised our lives and the landscape of the Internet is one that is constantly evolving and changing. In order for your business to continue to experience growth and expansion in the digital era it is crucial that you adapt and adjust your digital marketing strategies accordingly, particularly when it comes to the pervasive and expanding influence of social media platforms.
Generating leads in 2021 requires a multi-faceted and diverse approach, incorporating some of the tried-and-tested methods and techniques of the past whilst also capitalising on the opportunities provided by innovative and emerging social media trends. This is why working with a professional and reputable lead generation agency is of incredible value, because they will have extensive and in-depth knowledge regarding the countless ways you can encourage social media engagement and interact with your followers.