Everything You Need to Know About Personal Injury Lead Generation in the UK
In 2021, there were 23,140 severely injured and 95,320 slightly injured casualties in the UK. Although there is a reduction in rates of 6% and 9% compared to 2020, many people in the UK want legal assistance and want to talk about their potential personal injury lawsuit with a lawyer.
Image Source: UK National Statistics
So, if you are a law firm, you need to think seriously about your personal injury lead generation in the UK.
What are Personal Injury Leads?
A personal injury lead is a contact, whether an email address, phone number, or full name and postal code, that is passed to you by a marketing company if not from your internal effort. The high-quality leads that we often discuss are someone who has shown interest in an appointment in getting a free consultation with a law firm to go over the specifics of the potential claim of their personal injury.
The primary objective of obtaining or generating personal injury leads is to increase the number of cases for your legal practice. Many law firms are turning to personal injury lead generation in the UK for this purpose.
What types of Personal Injury Leads Do You Need?
Various sources can generate personal injury leads, but most people rely on either online marketing or offline marketing. Each source will have its predetermined list of requirements and terms for allowing you to use their data, so it’s best to check with each company before accepting any personal injury leads.
These are the various ways to get potential clients that search for something related to personal injuries online without having them come directly to your site. This is ideal if you want specific injuries costs associated with your practice’s expertise, such as whiplash for an injury lawyer or broken bones for a personal injury solicitor.
Online marketing includes pay-per-click (PPC) advertising, search engine optimization (SEO), email campaigns, blogging and content marketing, social media, lead generation through landing pages, conversions on your site through calls to action, direct mail campaigns (including postcards and letters), paid zip code listing databases.
This type of marketing is any way to generate personal injury leads that don’t come from the internet. These may also be called hard-copy lead generation and typically include direct mail, cold calling, or telemarketing, locating your potential clients through referrals or networking.
Welcome to the World of ‘Search’
You’ve been using Google, Bing, or Yahoo every day, and you know what we’re talking about. However, it might be time for a quick refresher course on how much search has evolved over the last half-decade.
You don’t even have a choice anymore. Millions of people turn to their phones for quick answers and demands of how their days will look. After all, who has time to wait on websites that take ages to load when you’re in a rush?
People want things from Google now more than ever. They want the quickest answer possible based on what they want at that exact moment without scrolling through pages upon pages.
Every day Google gets more innovative and more personalized. They know what you want to see based on past searches, locations, interests, profiles, etc. The more information they have about you, the better results they can give you, so Google becomes more valuable.
The ‘Intent’ that Matters
Your customers want more than just some basic information on your website. They want you to provide them with the best possible legal service, whether hiring you or asking for advice.
Keep in mind that they are not visiting your site because they are already convinced that they will use your products or services. This is where companies can lose potential customers right off the bat simply by not satisfactorily answering their search questions.
According to Google, an average customer might visit between three and five websites before choosing which one to go with when purchasing a product or engaging with a company. Yet, only 15 percent of marketers claim to successfully convert mobile visitors into users, whereas 44 percent conversion rates can be seen when desktop traffic.
When someone searches for a lawyer or information about maximizing their injury compensation, they are far more qualified and interested than someone who receives an outbound call.
That individual either has or hasn’t had a case previously rejected by some legal firms, may have never had an injury before, or simply be trying their luck in getting some cash benefits in financial difficulty.
In any situation, that individual will be less inclined to sign a contract with your firm or have a case you would love to pursue.
How does Personal Injury Lead Generation fit into all of this?
It’s simple, really; the internet has changed how we find things forever! And it doesn’t seem like people are backing off anytime soon either.
The most successful companies are taking advantage of all the marketing tools available. Their websites are just one component in an extensive list that includes Facebook, Twitter, LinkedIn, blogging, etc.
You can reach more people than ever before without spending exorbitant amounts on advertising which can be extremely expensive for businesses who are just getting off the ground. However, these leads are now at your fingertips, so you have to take advantage of them!
Then there is the Personal Injury Lead Generation Services Agency in the UK. We can assist with several issues, as we’ve stated before. While we don’t claim to be the “end-all,” there are times when our services may help. It is a standard, scalable, and manageable approach to expand your legal practice without making significant personnel or infrastructure changes or spending six figures on digital marketing efforts.
How can a Personal Injury Lead Generation Services Company in the UK Help Your Firm?
In general, and especially in the case of personal injury lead generation, marketing is a scientific discipline that demands a high level of knowledge, professionalism, and hard work. Therefore, developing personal injury lead-generating ideas that ensure your company stands out from the crowd has never been more important in today’s saturated and competitive global marketplace.
Working with a skilled and reputable Personal Injury Lead Generation Agency in the UK to launch an effective and memorable campaign is ideal for generating interest, traffic, and sales for your business.
Enhancing Your Law Firm’s Visibility
By working with a trusted and experienced Personal Injury Lead Generation Services Agency in the UK, you’ll quickly increase your company’s visibility and attract qualified lead generation opportunities.
Having high rankings on Google can be extremely difficult to achieve for law firms that don’t have the resources or knowledge needed to take advantage of all there is to offer regarding search engine optimization (SEO) and personal injury lead generation.
Leading Your Customers Through The Sales Funnel
The goal of personal injury lead generation is to identify, interact with, and then pique the interest of potential clients. You will have to bring these leads through the sales funnel to convert them into real customers.
The sales funnel is a fascinating and highly effective marketing concept that illustrates potential customers’ many steps to become real clients.
Creating a Powerful Website that Attracts Customers
A great website is the very foundation of a successful marketing campaign. You need to have a site that’s engaging and easy to navigate to maximize your company’s visibility while interacting with potential customers at their point of entry into the sales funnel.
Implementing a Content Marketing Strategy
Content marketing is one of the most successful lead-generating methods, a wide and multi-faceted area of marketing centered on the development and sharing of various online content on a range of internet platforms.
Given the amount of depth and complexity required, working with a Personal Injury Lead Generation Services Company in the UK is always recommended so you can deftly navigate the internet.
Our Process of Personal Injury Lead Generation
At Stixx Digital Limited, the goal of the Personal Injury Lead Generation Services is to engage potential clients at the top of the sales funnel and bring them through to a deal.
- We set up a campaign specially designed for your company with the perfect avatar in the targeted market.
- We collect the lead through various techniques, including social media or our all-inclusive network of search engines.
- We then turn that raw lead into a qualified leasing opportunity by managing each potential client through the entire sales funnel.
- After validating the data, we deliver those leads live in real-time via your email CRM.
- Based on the requirements, we follow up the leads through email campaigns or other means with a link to your ‘contact us’ page.
Many people are looking at personal injury lead generation services as they are interested in finding out if these companies can help bring new business to their firms.
Expert Tips in Case You are Doing it Wrong
If you have been wondering how to get personal injury leads right, here are some expert tips.
- Your call is the first they’ve heard of you or your company, so do a brief introduction and some salesmanship.
- When building a list of high-quality Personal Injury Leads through lead generation services, it’s essential to go after the right type of clients that are most likely to hire your law firm.
- If your goal is more sales leads for personal injury lawyers or more potential clients interested in hiring an injury lawyer, creating an effective content marketing strategy will help you get started on the road towards success.
- You should begin by focusing on one platform before expanding out into others, as there is a lot of competition for a person’s attention.
Stixx Digital – Lead Generation Agency UK
In conclusion, acquiring personal injury leads from the right lead generation business is a wonderful approach to developing your practice as long as you’re ready for intake, can manage run-of-the-mill personal injury cases to pay off the campaign, and are prepared to wait for a long term ROI.
At Stixx Digital Limited, we take pleasure in creating the greatest quality leads possible, developing long-term partnerships with the law firms with whom we work, and providing outstanding client service in the business.
If you’re interested in learning more about how our personal injury leads or other law leads can help your business expand, please call +44 07897 030796 to discuss how we may assist.