Your next client called at 7pm. Who answered?
Prospective clients contact solicitors when their problem is on their mind, which is often evenings and weekends. We make sure every enquiry is answered, qualified and logged in your case management system before your team arrives in the morning. Then we help you win more of them.
Law firms rarely lose clients on price. They lose them on silence.
Someone with a legal problem usually contacts more than one firm. The first firm to have a proper conversation tends to win the instruction. That is hard when your fee earners are in meetings, your reception closes at 5.30 and web forms sit in a shared inbox until Monday.
Out-of-hours black hole
Evening calls go to voicemail. Weekend web forms wait. By the time someone rings back, the prospect has already spoken to a competitor who picked up.
Fee earners doing triage
Qualified lawyers spend time on first calls that turn out to be out of scope, out of time or not a fit. That is expensive time spent saying no.
Enquiries that never reach the system
Notes on a pad, a call nobody logged, a form that was never keyed into the case management system. If it is not in the system, nobody follows it up.
AI automation: intake that never clocks off
Our EngageAI team deploys a managed VoiceAI and SMS intake service built for law firms. It answers in under three rings, day or night, and it does more than take a message.
How the Proclaim flow works
Many UK firms run Proclaim for case management, so we built a flow that sits directly on top of it:
- Enquiry arrives. A web enquiry or a phone call creates a case in Proclaim automatically. No rekeying.
- VoiceAI calls immediately. While the enquiry is still fresh, our VoiceAI agent rings the prospect, explains it is an AI assistant, and works through your qualification questions.
- Everything lands on the case. The call recording and notes are attached to the Proclaim case, and events are triggered so the right person or team picks it up.
- Nobody slips through. A monthly AI SMS campaign re-engages prospects your team never managed to reach, so lost enquiries get a second chance.
The result is that out-of-hours enquiries are caught and qualified instead of waiting. Firms typically see full return on the system within two to three months, in our experience.
Not on Proclaim? That is fine. Proclaim is one of the systems we integrate with, not the only one. We connect VoiceAI intake to other case management systems and CRMs too, so the same principle applies: every enquiry becomes a record, with a recording, notes and a next step.
What the VoiceAI agent asks
Questions are set with you for each practice area. A personal injury intake might establish when and where the accident happened and whether anyone else was involved. An employment enquiry might confirm dates of dismissal or the stage of a grievance. A conveyancing call might capture property price, location and target dates. The agent never gives legal advice. It gathers facts, records consent, and hands a clean file to your team.
Website chat and WhatsApp
Not every prospect wants to call. An AI chatbot on your website or WhatsApp answers common questions from a knowledge base you approve (fees structure, how the process works, what to bring to a first meeting) and books a call back or consultation.
New enquiries for the work you actually want.
Answering every call is half the job. The other half is making sure the right calls come in. We run campaigns for specific practice areas and deliver the results to you exclusively.
Certified enquiries
Prospects from comparison sites and paid social who have replied to an SMS or spoken to us to confirm their details and that they want help. Delivered in real time into your case management system, inbox or phone. Exclusive to your firm.
- Criteria agreed per practice area
- Consent recorded on every lead
- 72-hour replacement if a lead misses the criteria
Booked consultations
VoiceAI qualifies the prospect against your criteria, then books them straight into a fee earner’s diary with confirmation and reminders. Your lawyers spend their time on people who are ready to talk.
- Pay per appointment
- Calendar integration and reminders
- Recording and notes attached
Pricing for legal campaigns is agreed per campaign after a discovery call, because a conveyancing enquiry and a clinical negligence enquiry are very different things. No set-up fees or retainers on lead generation. All prices ex VAT.
Built with the SRA in mind, not as an afterthought.
Solicitors work under rules most marketers have never read. We have. Under the SRA Codes of Conduct, firms must tell clients about any referral fee arrangement, must not let an introducer compromise their independence, and remain responsible for client care. In personal injury, LASPO bans referral fees altogether.
So we are careful about how leads are generated, described and priced, and we will talk through your specific obligations on the discovery call. Your compliance officer should always sign off arrangements. We will happily answer their questions.
What we build in
- AI disclosure at the start of every VoiceAI call
- Consent recorded for every lead, SMS and call
- TPS screening and PECR-compliant outreach
- No legal advice from AI: facts gathered, lawyers advise
- Recordings stored against the case for audit
- UK GDPR-aware data handling throughout
Fix the intake process before you buy more leads.
Buying more enquiries into a leaky process just makes the leak bigger. Our founder has spent over 30 years helping organisations, including in financial services and government, adopt software. We apply that to your firm.
Intake audit
We trace an enquiry from first contact to signed retainer and find where prospects drop out, wait too long or never get logged.
Cost per instruction
We look at what each lead source really costs you per new client, not per click, so you can cut what does not work.
AI roadmap
Where AI helps your firm (intake, document handling, chasing) and where it should stay out, with a plan your partners can approve.
From discovery call to live intake.
Discovery
We map your practice areas, intake process, systems and out-of-hours gaps.
Script and criteria
Qualification questions, disclosure wording and handover rules agreed with your team.
Integrate
We connect to Proclaim or your case management system and test end to end.
Go live
Typical delivery is 1 to 3 weeks. Managed AI agents start from £497 per month.
Questions law firms ask us.
Will clients know they are speaking to AI?
Yes. Every call opens with a clear AI disclosure. In our experience prospects care far more about being answered quickly and properly than about who answers first, and they can always ask to speak to a person.
Does the AI give legal advice?
No. The VoiceAI agent gathers facts, checks the enquiry against your criteria, records consent and books the next step. Any advice comes from your qualified staff.
We do not use Proclaim. Can you still help?
Yes. Proclaim is one of the case management systems we integrate with, but not the only one. We connect to other case management systems and CRMs so enquiries, recordings and notes still land in the right place.
How do your leads fit with SRA referral fee rules?
We discuss your obligations on the discovery call and structure arrangements so your firm can meet them, including telling clients about any referral fee where required. Personal injury referral fees are banned under LASPO, so we treat that area with particular care. Your compliance officer should always approve the arrangement.
How quickly will we see a return?
Firms using our out-of-hours intake system typically see full return within two to three months. That is our experience across deployments, not a guarantee, and it depends on your enquiry volume and the value of each instruction.
What happens to enquiries we never managed to reach?
A monthly AI SMS campaign goes back to prospects your team could not get hold of, giving them a simple way to re-engage. Replies are logged against the case so your team can pick them up.
How long does it take to go live?
Typical delivery for AI automation is 1 to 3 weeks, depending on how many practice areas and systems are involved.
Stop losing instructions to voicemail.
Book a 30-minute call. We will look at your intake, your systems and your out-of-hours gap, and tell you honestly what we would change.