Exclusive leads that have already said yes to a call.
Every certified lead has replied to an SMS or spoken to a real person, confirming their details and their interest, before it reaches you. It is yours alone. It arrives in seconds. And if it is not what we agreed, you report it within 72 hours and we replace it.
A form fill is a maybe. A certified lead is a conversation waiting to happen.
Most lead suppliers pass on whatever lands in the form. Fake numbers, typos, people who clicked by accident. We put a check in the middle. Nothing is sold to you until the prospect has confirmed they are real and still interested.
Route one: SMS reply
The moment an enquiry comes in, the prospect gets a text asking them to confirm their details and that they want to be contacted. A reply proves the mobile number works and the person behind it is engaged.
Route two: a spoken call
Or the prospect is called and actually spoken to. Their name, contact details and what they are looking for are confirmed out loud, along with their interest in hearing from a provider like you.
Where the leads come from
We generate enquiries from two main channels: comparison sites and paid social, mainly Meta (Facebook and Instagram). Comparison sites attract people who are already shopping around and expect to be contacted. Paid social reaches people earlier, often before they have started calling round, which means less competition when you get there.
Each channel has its strengths, and the mix depends on your trade or sector, your area and your volume. We will tell you on the discovery call which sources we would use for you and why.
Exclusive versus shared: why it decides who wins the job
Shared leads are sold to three to five companies at once. Think about what happens next. The homeowner gets a burst of calls in the first half hour. They speak to the first one or two, book a quote, and stop answering. By the time the fourth installer rings, the decision is often already made. The fourth to call rarely wins.
So a shared lead that looks cheap is really a ticket into a race you are likely to lose unless you are fastest every single time. Your sales team ends up chasing people who are tired of being chased.
Our certified leads are exclusive. One lead, one buyer. You are not racing anyone we sold the same lead to. That changes the conversation from "how fast can we beat four competitors" to "how well can we help this person".
Real-time delivery, straight into your workflow
A lead sitting in an inbox overnight is a lead going cold. Certified leads are delivered in real time, the moment they are confirmed, to wherever your team works:
- Your CRM, such as HubSpot, Salesforce or Zoho, as a new record with the details already filled in.
- Email, to one inbox or several, with a clear summary at the top.
- Phone, as an SMS alert so whoever is on the road knows instantly.
If your systems do not talk to each other, our EngageAI team can connect them. See CRM and system integration.
Speed to lead: call inside five minutes
This is the part most businesses get wrong, and it is not about the lead supplier. When someone has just confirmed they want a call, they are thinking about your product right now. Ten minutes later they are cooking dinner. An hour later they have spoken to someone else.
Call within five minutes and you catch them while the enquiry is still front of mind and before anyone else has. Wait until the end of the day and you are cold calling someone who has moved on. We cannot make that call for you, but we can make sure the lead reaches you instantly, and we can automate the first contact if your team cannot always pick up the phone.
Cannot always call in five minutes? Pair certified leads with a VoiceAI agent that rings every new lead within moments, 24/7, qualifies them, books a slot or warm-transfers to your team, and logs the recording and notes in your CRM.
Not what we agreed? Tell us within 72 hours. We replace it.
Before any campaign starts, we agree your criteria in writing. That agreement is what protects you.
Agree the criteria
Postcodes, job type, property type, homeowner status, budget, timescale or whatever matters to you. Written down, signed off.
Leads arrive
Each one confirmed by SMS reply or a spoken call, delivered in real time to your CRM, email or phone.
Report within 72 hours
If a lead falls outside the agreed criteria, such as a wrong area or a dead number, tell us within 72 hours of delivery.
We replace it
We check it against the agreement and replace it. No arguments about "lead quality" in the abstract. Just the criteria.
Pay per lead. Nothing up front.
No set-up fees. No retainers. You pay for each certified lead delivered against your criteria. Prices are ex VAT.
For trades and home improvement, certified leads start from £20 per lead. The price moves with the trade, the region and how tight your criteria are. A broad lead in a busy area costs less than a narrow one in a rural postcode. These rates sit in line with published UK market rates.
For legal, housing disrepair, insurance and technology, every campaign is different, so we agree a price per campaign after a discovery call.
Certified leads
- Exclusive to you
- SMS-confirmed or spoken to
- Real-time delivery
- 72-hour replacement
Per campaign
Priced after a discovery call, once we understand your criteria, volumes and compliance requirements.
Stop comparing cost per lead. Compare cost per sale.
The cheapest lead is not the cheapest customer. What matters is what you spend to win one job.
Here is an illustrative example, not a real client figure. Say a shared lead costs a third of an exclusive one. If you convert one in twenty shared leads because you are rarely first to call, and one in eight exclusive leads because you are the only one calling, the exclusive lead can easily work out cheaper per sale. Plug in your own numbers. If you do not know your conversion rate by source, that is the first thing to fix, and our lead source and cost-per-sale audit does exactly that.
Cost per sale also shows you where the real leak is. Often it is not the leads. It is the follow-up: slow first calls, no second attempt, no record in the CRM. Fix that and every lead you buy is worth more.
| Certified leads (Stixx Digital) | Shared leads | Raw form fills | |
|---|---|---|---|
| Who else gets it | Nobody. Exclusive to you | Typically 3 to 5 companies | Varies, often unclear |
| Verified before delivery | Yes, by SMS reply or spoken call | Sometimes, basic checks | No |
| Prospect expects your call | Yes, they confirmed interest | They expect several calls | Not always |
| Delivery | Real time to CRM, email or phone | Usually real time | Often batched |
| Replacement if wrong | Within 72 hours, against agreed criteria | Depends on supplier | Rarely |
| Price per lead | Higher | Lower | Lowest |
| Likely cost per sale | Often the lowest once conversion is counted | Inflated by losing races | Inflated by wasted calls |
Leads you can call without looking over your shoulder.
A lead you cannot lawfully contact is not a lead. It is a liability. Compliance is built into how we generate and certify every enquiry.
Consent recorded
Every lead carries a record of the consent given, so you can show where it came from and what the prospect agreed to, in line with UK GDPR.
PECR-aware contact
SMS and calls are only made where lawful under the Privacy and Electronic Communications Regulations. Certification itself is done the right way.
TPS screening
Numbers are screened against the Telephone Preference Service where required, and AI disclosure is given on any automated call.
Regulated sectors carry extra rules. Law firms must respect SRA rules on referral fees, and referral fees are banned in personal injury under LASPO. Housing disrepair marketing has faced regulatory scrutiny, so leads must be genuine and claimants properly informed. FCA-regulated insurers need fair treatment of customers under Consumer Duty. We scope campaigns in these sectors with those rules in mind.
Certified leads for sectors where every enquiry counts.
Trades & home improvement
Ten high-value trades, from windows and doors to solar and heat pumps. From £20 per lead.
Law firms
Enquiries scoped around SRA rules, with instant VoiceAI follow-up into Proclaim.
Housing disrepair
Genuine, properly informed claimant enquiries for HDR firms.
Insurance
Quote enquiries for FCA-regulated firms, handed to authorised staff.
Technology & call centres
B2B and B2C enquiries priced per campaign.
All industries
See every sector we work in and how we help.
We retained Stixx Digital to run a pilot scheme for a new project. After only one week we were so impressed that we extended our agreement indefinitely. From the initial consultation right through to the first new business enquiry, Gavin and his team were professional and delivered against expectations from day one.Simon, ACL
Certified leads: your questions answered.
What makes a lead certified?
A lead is certified when the prospect has either replied to an SMS or been called and spoken to, confirming their details and their interest. Only then is it delivered to you.
Are your leads shared with other companies?
No. Certified leads are exclusive. Each lead is sold to one buyer only, so you are not racing three or four competitors to the same customer.
How much does a certified lead cost?
For trades and home improvement, certified leads start from £20 per lead ex VAT, varying by trade, region and qualification criteria. For legal, housing disrepair, insurance and technology, we agree a price per campaign after a discovery call. There are no set-up fees or retainers.
What happens if a lead is not what we agreed?
Report it within 72 hours of delivery. We check it against the criteria we agreed with you before the campaign started and, if it falls outside them, we replace it.
How quickly will I receive each lead?
In real time. As soon as a lead is certified it is sent to your CRM, email or phone, so your team can call while the enquiry is still fresh.
Can you deliver leads straight into our CRM?
Yes. We can deliver into HubSpot, Salesforce, Zoho and other CRMs, or by email and SMS alert. If your systems are not connected, our EngageAI team can integrate them.
What if my team cannot call every lead within five minutes?
Pair your leads with a VoiceAI agent. It calls each new lead within moments, 24/7, qualifies them, books an appointment or transfers to your team, and logs the recording and notes in your CRM.
Are your leads compliant with GDPR and PECR?
Consent is recorded for every lead, SMS and calls are only made where lawful under PECR, numbers are screened against the TPS where required and any automated call includes AI disclosure.
Want leads nobody else is calling?
Book a 30-minute discovery call. We will agree what a good lead looks like for you, tell you honestly what volume we can deliver, and give you a price per lead.