Pay per lead · Pay per appointment · AI automation · Consultancy 07967 784820gavin@stixxdigital.com
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Trades & home improvement

Your crews are on the roof. Who is answering the phone?

Exclusive certified leads, survey appointments booked straight into your diary, and AI that picks up every call while your team is on site. Built for UK installers who are tired of paying for enquiries five other firms are already chasing.

Leads from £20 Appointments from £130 Exclusive to you 72-hour replacement
Why installers lose jobs

You rarely lose on price. You lose on speed.

Most home improvement firms do not have a lead problem. They have a leak. Good enquiries come in and then quietly drain away before anyone gets round to them.

Slow callbacks

A homeowner fills in a form at 7pm. You see it the next morning, call at lunchtime and get voicemail. By then they have already booked someone else's surveyor. The first firm to have a real conversation usually sets the agenda.

Shared leads

Many lead platforms sell the same enquiry to several installers. You are not buying a customer, you are buying a place in a race to the bottom on price. The homeowner gets bombarded and stops picking up.

No-shows

Your surveyor drives forty minutes, knocks, and nobody is in. Or the person who answers is a tenant who cannot sign anything. Every wasted visit costs fuel, half a day and a slot a real buyer could have had.

Crews on site all day

The people who know the product best are up ladders, under floors and behind dust sheets. They cannot take a sales call with a grinder in one hand. So the phone rings out, and the enquiry you paid for goes cold.

Indicative pricing

Clear prices. No retainer. No set-up fee.

You pay for what arrives, not for our time. Prices vary by trade, region and how tightly you want leads qualified. A boiler lead in a dense town is a different product from a loft conversion lead in a rural county, so we quote per campaign after a short call.

These starting points sit in line with published UK market rates. All prices are ex VAT.

ProductIndicative priceWhat you get
Certified leadFrom £20 per leadExclusive, verified homeowner enquiry
Booked appointmentFrom £130 per appointmentQualified survey or design visit in your diary
Managed AI agentFrom £497 per monthVoiceAI or chatbot answering and qualifying
Custom automationFrom £2,500Integrations, quote chasing, dashboards
The 72-hour replacement

If it is not what we agreed, we replace it.

Before anything goes live we write down exactly what counts as a lead or appointment for you: homeowner only, postcodes you cover, products you install, minimum timescale. That written criteria is the contract.

If a lead or appointment does not match it, report it within 72 hours and we replace it. No arguments about whether the homeowner "sounded keen". It either met the criteria or it did not.

Agree the criteria

Property type, ownership, product, postcode coverage, timescale and budget band.

Receive in real time

Straight to your CRM, inbox or phone, with consent recorded.

Flag within 72 hours

Anything outside the criteria is replaced.

Choose your trade

Ten trades. Ten different buying journeys.

A solar buyer worries about payback and grid paperwork. A kitchen buyer wants to see a design before committing. A roofing enquiry might be a leak tonight or a full re-roof next spring. We qualify each trade differently.

Compliance built in

Leads you can call without worrying.

Consent on record

Every lead carries a record of how and when the homeowner gave consent, in line with UK GDPR and PECR.

Lawful contact only

SMS and calls are made only where lawful, with TPS screening where it applies.

Honest AI

Our VoiceAI tells callers they are speaking to an AI assistant, and hands over to a person whenever they ask.

FAQ

Questions installers ask us

Are your leads shared with other installers?

No. Certified leads are exclusive to the buyer. Once a homeowner's enquiry is delivered to you, we do not sell it to anyone else.

What makes a lead certified?

The homeowner has either replied to an SMS or been called and spoken to, confirming their details and their interest, before the lead is delivered to you.

Do I have to sign a long contract?

No. There are no retainers or set-up fees on lead generation. You pay per lead or per appointment, at a price agreed before the campaign starts.

Can I choose the postcodes I cover?

Yes. Postcode coverage is part of your criteria, so you only receive leads and appointments in the areas your teams can actually reach.

What happens if a lead is wrong?

If a lead or appointment does not match the criteria we agreed, report it within 72 hours and we replace it.

Can the AI work with my existing CRM or job management software?

Usually, yes. We integrate with HubSpot, Salesforce, Zoho, Monday.com, spreadsheets, calendars and email. If your system has an API or a way to import data, we can normally connect to it.

Why are prices shown as from?

Lead and appointment costs vary by trade, region and qualification criteria. A short discovery call lets us give you a firm per-lead or per-appointment price for your campaign.

Stop paying for enquiries you never reach.

Tell us your trade, your area and your capacity. We will tell you honestly what we can deliver and what it will cost per lead or per appointment.