Kitchen leads who are past the Pinterest stage.
Every kitchen designer knows the feeling: a two-hour design session, a beautiful 3D plan, and then silence. We qualify on budget and timing before you invest that time, and use AI to keep the conversation going until the order is placed.
Design time is your most expensive giveaway
In most trades the survey is a measure and a price. In kitchens it is a creative service. A designer spends hours on layout, appliances, worktops and finishes, often across more than one meeting, before a single unit is ordered. If the homeowner then takes that plan to a cheaper supplier, you have done the hard part for free.
That is why the quality of a kitchen lead matters more than the volume. Ten enquiries from people with a realistic budget and a date in mind are worth more than fifty from people collecting ideas.
The budget gap
Kitchen budgets vary enormously. Published cost guides describe flat-pack kitchens in the low thousands, made-to-order kitchens typically in the tens of thousands, and bespoke projects that can run far higher once building work is included. A homeowner who has a flat-pack budget and a showroom wish list is not a bad person. They are just not your customer.
Asking about budget early, politely and without judgement, protects your designers' diaries. It also helps the homeowner: they find out quickly whether you are the right fit.
A long, emotional decision
Kitchens are bought by households, not individuals. Both partners usually want a say. Many buyers visit several showrooms, and big projects often wait for an extension, a house move or building work to finish. The gap from first enquiry to order can stretch for months, and the kitchen company that stays helpful during that gap tends to win it.
Trades you depend on
A full kitchen involves plumbing, electrics, and often plastering and flooring. Electrical work in a kitchen can be notifiable under Building Regulations, and gas appliances must be connected by a Gas Safe registered engineer. Buyers increasingly ask whether you handle all of that, or whether they need to find their own trades.
Leads filtered by budget band, not just postcode.
Each lead has confirmed their details and interest by replying to an SMS or speaking to us. It is exclusive to you and delivered in real time to your CRM, inbox or showroom phone.
Indicative pricing starts from £20 per lead, ex VAT. Tighter budget filters or premium postcodes cost more, because fewer homeowners qualify.
- Budget band matched to your range, from mid-market to bespoke
- Homeowner confirmed, with property type
- Scope: full replacement, new layout, or part of an extension
- Supply and fit or supply only, so you know what you are quoting
- Timescale: when they want the kitchen in, and what it depends on
- Postcode coverage around your showroom and fitting teams
- Showroom visit or home design visit preference
Design appointments with both decision makers in the room.
Our VoiceAI calls the enquirer, checks budget band and timescale, asks whether the project depends on other building work, and books a showroom or home design visit into your designer's calendar. Indicative pricing from £130 per appointment, ex VAT.
Both partners invited
The AI asks who else is involved in the decision and suggests a time that suits everyone. Fewer "we'll need to come back" meetings.
Homework before they arrive
The confirmation message asks the homeowner to bring rough measurements, photos and any inspiration images. Your designer starts further along.
Reminders that reduce no-shows
Automatic reminders before the visit, with an easy way to rearrange rather than simply not turning up. Covered by the 72-hour replacement if outside your criteria.
Stay helpful through a months-long decision.
Built and run by our EngageAI team. Managed agents from £497 a month, custom projects from £2,500, typically live in 1 to 3 weeks.
Post-design follow-up
After a design is presented, AI follows up with a thank-you, answers questions about door finishes or appliance options from your knowledge base, and asks when the homeowner would like to review the plan again. Your designer sees every reply.
Showroom booking chatbot
Website and WhatsApp chat that answers "do you do handleless?" or "can I see quartz worktops?" at 11pm, then books a showroom visit.
Revive stalled projects
Designs that went quiet because an extension was delayed often come back to life. VoiceAI checks in, where lawful, and books a fresh appointment when the timing is right.
Joined-up systems
Connect your design software exports, CRM, calendar and accounts. Quotes, deposits and fitting dates all in one view, without retyping.
Price the designer's hours, not just the lead.
Invented figures to show the logic. Not a client result.
| Unfiltered enquiries | Budget-qualified appointments | |
|---|---|---|
| Monthly cost (assumed) | 60 enquiries at £15 = £900 | 12 appointments at £160 = £1,920 |
| Design sessions held | Say 20 | 12 |
| Designer hours (assume 3 each) | 60 hours | 36 hours |
| Orders (assumed close rate) | Say 2 (1 in 10) | Say 3 (1 in 4) |
| Lead cost per order | £450 | £640 |
| Designer hours per order | 30 | 12 |
On paper the cheap enquiries win. Once you value your designer's time, they often do not. The right answer depends on your own close rates and order values, and that is exactly the kind of question our consultancy work answers.
Kitchen company questions
Can you filter kitchen leads by budget?
Yes. Budget band is one of the criteria we agree with you. We set bands that match your range, and a lead outside the agreed band can be reported within 72 hours for replacement.
Do you work with showrooms or only fitters?
Both. We can book showroom visits, home design appointments or video consultations, depending on how you sell.
How does the AI handle a homeowner who is just browsing?
It records their timescale honestly. If they are outside your criteria, they are not passed to you as a lead or appointment. With your agreement, they can be added to a nurture sequence instead.
Can the AI answer product questions?
Yes, from a knowledge base you approve: door styles, worktop materials, appliance brands you stock, lead times and showroom opening hours. It will not invent answers, and it hands over to your team for anything it does not know.
What about kitchens that are part of an extension?
We ask whether the kitchen depends on other building work and when that is expected to finish. You can choose to take those leads now or have them held back until they are closer to ready.
Can it follow up after we present a design?
Yes. When your CRM marks a design as presented, AI follow-up starts automatically, and every reply or call note is logged so your designer knows who to ring.
Is there a minimum spend?
There are no retainers or set-up fees on lead generation. We agree a per-lead or per-appointment price and a volume that suits your design capacity.
Fewer wasted designs. More signed orders.
Book a call. Tell us your range, your price points and your designers' capacity, and we will show you what qualified kitchen appointments would cost.