Windows and doors leads that are ready to talk.
Homeowners shopping for glazing get quotes from three or four firms and then go quiet. We send you exclusive, verified enquiries, book surveys with people who own the property, and use AI to chase every open quote until it gets a yes or a no.
The glazing sale is won after the quote, not before it
Replacement windows are a considered purchase. Industry price guides put a typical whole-house uPVC job in the low thousands, and one sash or bay window on its own can run well into four figures. Nobody spends that on impulse.
So the buying journey is long and predictable. The homeowner notices draughts or condensation, often as the nights draw in. They browse styles and colours online. They ask for quotes. A surveyor measures up. Then they sit on two or three prices, compare finance options and talk it over at the kitchen table.
That last stage is where most installers lose. Not because their price is wrong, but because nobody calls back. Your sales rep has five new surveys this week and the quote from a fortnight ago slips down the list. Meanwhile a competitor rings on day three, answers a question about trickle vents and books the fit.
What glazing buyers actually worry about
- Paperwork. Replacement windows in England and Wales fall under Building Regulations. A FENSA (or equivalent Competent Person Scheme) certificate proves compliance and becomes important when the homeowner sells. Savvy buyers ask about it.
- Finance. Spreading the cost turns a large number into a monthly figure. Whether you broker finance yourself or introduce to a lender, the conversation needs to happen early.
- Mess and disruption. How many days, will the plaster crack, who takes the old frames away.
- Who they are dealing with. Pressure selling still haunts this trade. A calm, informative first contact stands out.
Seasonality you can plan around
Demand for glazing tends to build as the weather turns colder and people feel the draughts. Spring brings a second wave of renovation planning. The quieter months are when you most need a steady pipeline, and when an old list of unconverted quotes is most valuable.
Glazing enquiries checked before they reach you.
Every lead has confirmed their details and interest by replying to an SMS or speaking to us. It is exclusive to you and arrives in real time. Indicative pricing starts from £20 per lead, ex VAT, depending on region and criteria.
Homeowner only
Tenants cannot authorise new frames. We filter for owners, and can exclude flats or leasehold properties if they slow you down.
Product and quantity
Whole-house replacement, a front door, bifolds or sliding patio doors. Tell us what you want more of and what you would rather avoid.
Material and style
uPVC, aluminium, timber-effect or heritage sash. Useful if you specialise or if your margins differ by range.
Timescale
Ready this season, or still dreaming. You choose how far out a lead can be.
Postcode coverage
Only the areas your fitting teams can reach in a day, drawn by postcode district.
Delivery route
Straight into your CRM, by email or by SMS to the rep on duty.
Surveys with people who can say yes.
Prefer to skip the chasing entirely? Our VoiceAI calls the homeowner, confirms they own the property, checks how many windows or doors, the rough budget and when they want the work done. If they match your criteria, it books a survey into your surveyor's calendar.
The homeowner gets a confirmation and a reminder before the visit. We can ask for both decision makers to be present, which matters in a trade where "I need to speak to my partner" ends a lot of surveys.
Indicative pricing starts from £130 per appointment, ex VAT. Covered by the same 72-hour replacement if an appointment falls outside what we agreed.
Close more of the quotes you already wrote.
Deployed by our EngageAI team. Managed AI agents start from £497 a month; custom automation projects start from £2,500. Most go live in 1 to 3 weeks.
Quote follow-up on autopilot
The day after a quote goes out, the AI sends a friendly SMS. A few days later it calls to ask if there are any questions about frames, glass or finance. It keeps going on a schedule you set, and logs every reply in your CRM so your rep picks up the warm ones.
Reactivate last year's quotes
Most glazing firms have hundreds of quoted-but-not-sold jobs in a spreadsheet. Our VoiceAI works through that list, finds who still needs windows, and books revisits. It is often the cheapest pipeline you will ever buy.
VoiceAI on your main line
Answers in under three rings, 24/7. Takes new enquiries, books surveys, gives fitting dates for existing jobs and routes complaints or remedial work to the right person with a warm handover.
A chatbot that knows your range
Answers questions about U-values, colours, lock types, trickle vents and lead times from a verified knowledge base you approve. Then it captures the enquiry and books the survey.
How to reason about cost per sale.
These numbers are invented to show the method. They are not client results. Swap in your own conversion rates and average order value.
| Step | Illustrative assumption | Result |
|---|---|---|
| Buy certified leads | 40 leads at £25 each | £1,000 spend |
| Convert to surveys | Say 1 in 3 books a survey | 13 surveys |
| Close from survey | Say 1 in 4 surveys signs | 3 sales |
| Lead cost per sale | £1,000 divided by 3 | About £333 |
| Add AI quote chasing | Say it turns one extra quote into a sale | 4 sales, about £250 each before the AI cost |
The point is not the specific figures. It is that the lever with the biggest effect is usually the step from quote to signature, which costs nothing extra in leads. Run this with your own numbers on a cost-per-sale audit and you will see where your money is going.
Windows and doors questions
Do you only generate uPVC window leads?
No. We can target uPVC, aluminium, timber-effect and heritage sash windows, plus composite front doors, bifolds and patio doors. Tell us what you install and what you want more of, and we build the criteria around that.
Will the leads be shared with other glazing companies?
No. Certified leads are exclusive to you. Once delivered, we do not sell the enquiry to another installer.
Can you filter out tenants and flats?
Yes. Homeowner status and property type are part of the criteria we agree. If a lead turns out to be a tenant when you asked for owners only, report it within 72 hours and we replace it.
Do the leads mention FENSA?
We do not promise anything on your behalf. If you are FENSA registered or a member of another Competent Person Scheme, our AI and chatbot can tell homeowners that, because it is a common question and it builds trust.
Can the AI talk about finance options?
It can tell homeowners that finance is available and capture their interest, then hand the conversation to your team. It does not give credit advice or quote rates, which should stay with you and your finance partner.
How does AI quote chasing work with my CRM?
We connect to your CRM or quoting system so that when a quote is marked as sent, the follow-up sequence starts automatically. Replies, call notes and recordings are logged against the customer record.
Can you work through our old quotes?
Yes. Database reactivation is one of the most useful things we do for glazing firms. Our VoiceAI calls or messages past enquiries where it is lawful to do so, and books revisits for anyone still interested.
How much does a booked survey cost?
Indicative pricing starts from £130 per appointment, ex VAT. The exact price depends on your region and how tightly you want appointments qualified, and we confirm it on a discovery call.
More signed glazing jobs, fewer dead quotes.
Book a 30-minute call. Bring your average order value and your rough conversion rate, and we will work out together what a lead or survey is worth to you.