Roofing work, sorted: emergencies now, re-roofs next.
A dripping ceiling at 10pm and a full re-roof planned for spring arrive on the same phone line. We send you exclusive roofing leads, book inspections, and put an AI on your phone that knows the difference.
Two kinds of customer. One overloaded phone.
Roofing is unusual. Half your enquiries are urgent and small, half are planned and large. Treat them the same and you lose both.
Leaks, slipped tiles, storm damage
The homeowner wants someone today. They will ring down a list until somebody answers. If you are on a roof with your hands full, that somebody is not you. These jobs are smaller, but they are how many long-term customers first find you.
Re-roofs, flat roofs, fascias and soffits
Price guides commonly put a full re-roof on a typical house in the high four to low five figures, depending on size, shape and material. That buyer gets several quotes, checks reviews, and wants to see your paperwork. The sale is slow and the stakes are high.
What a roofing buyer is really checking
Roofing has a trust problem. Homeowners have heard the doorstep stories about unnecessary work. So a large roofing job is usually bought on reassurance as much as price.
Building Regulations and sign-off
In England and Wales, replacing more than a quarter of a roof generally needs Building Regulations approval, as does work that changes insulation or ventilation. Roofers registered with a government-authorised Competent Person Scheme, such as CompetentRoofer run by the NFRC, can self-certify their work. Homeowners increasingly ask about this because they will need the certificate when they sell.
Scaffold, weather and access
Scaffolding is a significant line on the quote and books up quickly. Weather drives everything: demand and prices tend to peak in late spring and summer, while autumn storms bring a surge of urgent repairs. Winter is quieter for big jobs, which is exactly when a pipeline of spring re-roof surveys pays off.
Insurance claims
Storm damage often involves the homeowner's insurer. The buyer may need a written report and photographs before anything is agreed. Capturing whether an insurance claim is involved on the very first call saves your estimator a wasted visit.
The takeaway: roofing leads need triage. Urgency, job size, insurance and access all change who should call back and how fast.
Roofing leads sorted before they land.
Every lead has confirmed their details and interest by SMS reply or a call. Exclusive to you, delivered in real time. Indicative pricing starts from £20 per lead, ex VAT, and depends on job type and region.
Job type
Repair, full re-roof, flat roof, chimney, or roofline work like fascias and guttering.
Urgency
Active leak now, or planned work in the coming months.
Property
Homeowner, house type and number of storeys, which shapes scaffold needs.
Coverage
The postcodes your teams can reach, with tighter radius for emergencies.
Want only planned work? Set it in your criteria. Want emergency repairs routed straight to an on-call mobile? We do that too.
Roof inspections booked, not just requested.
For planned work, our VoiceAI calls the homeowner, confirms the scope, budget band and timescale, checks whether an insurer is involved, and books an inspection into your estimator's diary.
Confirmation and reminder messages go out automatically. Notes and the call recording land on the job record so your estimator knows what to look at before arriving. Indicative pricing from £130 per appointment, ex VAT, with the 72-hour replacement if it falls outside your criteria.
An office manager that never leaves the yard.
Deployed by our EngageAI team. Managed agents from £497 a month, custom projects from £2,500, typically live in 1 to 3 weeks.
Triage every call
VoiceAI answers in under three rings, works out whether it is urgent, and routes leaks to whoever is on call.
Collect photos
An SMS or WhatsApp agent asks the homeowner for photos of the damage before anyone drives out.
Chase quotes
Big re-roof quotes get polite, scheduled follow-up until you hear yes or no.
Weather rebooking
When rain stops play, AI contacts affected customers and offers new dates from your calendar.
What is a missed call actually costing?
Hypothetical numbers to show the reasoning. Not a client result.
Suppose your phone rings 60 times a month and, because you are on roofs, 15 of those go unanswered. Say a third of those missed callers were genuine new jobs. That is 5 jobs a month ringing the next roofer on the list.
If one of those five was a planned re-roof and the others small repairs, the lost work is worth far more than a managed VoiceAI agent at £497 a month. You do not have to win every missed call back to cover the cost. You only need to stop losing the one large job.
Now flip it to new business. Suppose you buy 30 certified roofing leads at an assumed £30 each, £900 in total. If your estimators inspect 10 and win 3, your lead cost per sale is £300. Whether that is good depends entirely on your average job value and margin, which is what a cost-per-sale audit pins down.
Roofing questions
Can I buy re-roof leads only and skip small repairs?
Yes. Job type is part of your criteria. You can take only planned work such as full re-roofs and flat roofs, only repairs, or both at different prices.
How does the AI handle an emergency leak call?
It asks a few short questions to confirm the urgency and location, then routes the details to your on-call roofer by text or call transfer, depending on how you want it set up.
Can the AI tell customers we are CompetentRoofer registered?
Yes, if you are. We add your accreditations to the knowledge base the AI answers from, and it only says what you have approved.
Do you ask about insurance claims?
We can add a question about whether the homeowner is claiming on their insurance, so your estimator knows to prepare a written report and photographs.
Can the AI collect photos before a visit?
Yes. An SMS or WhatsApp agent can request photos of the damage and attach them to the customer record, which helps you decide who to send and what to bring.
What if a lead turns out to be a tenant?
If your criteria say homeowners only and a lead is a tenant, report it within 72 hours and we replace it.
Is the AI available out of hours?
Yes. VoiceAI answers 24/7, which is when many storm and leak calls come in.
Stay on the roof. Let AI take the call.
Book a call and we will map how your enquiries arrive, which ones you are missing, and what certified leads or booked inspections would cost in your area.